About Us

Hi queen!

My name's Eden, I'm the owner and founder of Eden Isabel and I've been in the beauty industry for over 9 years now. My journey began with my passion for makeup. I loved creating and playing around with different looks, and this transcended into my love of not only doing makeup looks on myself, but also on clients. I began taking clients in 2016 while I was in high school, my friends and family being my guinea pigs, and quickly realised this was the career path I'd like to go down.

I undertook a Cert. 2 in Makeup & Skincare from the start of 2016 to the end of 2017, and once I graduated from high school I realised I wanted more. I then became a certified lash technician at the start of 2018 and began taking lash clients. A couple of years later, this progressed into me also becoming a fully qualified brow technician, alongside my qualifications as a lash technician and makeup artist. Since then I have grown and changed my service list, offering all the wonderful brow and lash services that I do now. 

More recently, I began my journey in the PMU industry. I undertook a cosmetic brow tattooing course at the end of 2022, and began developing and growing my skills from there. Since then I have transformed many brows, and have found a real passion for tattooing. The natural progression of this became my interest in fine line and body art tattooing. After having received many tattoos myself over many years, and beginning my own journey as a cosmetic tattooist, I decided to begin my research into fine line tattooing. I did my first fine line tattoo course at the end of 2024 and have fallen absolutely in love with the process and creative aspect of fine line and body art tattooing. 

Nowadays, my main focus and passion lies in brows and tattooing as I love the transformation and creative process. Although I no longer offer makeup services, or take new lash clients, I have loved every second of my journey so far in the industry.

I pride myself on being professional, friendly, informative and a perfectionist during each and every appointment, and with every client I see. My at-home salon is a safe-space, and I only ever want my clients to feel welcomed, comforted and heard. I am my clients' #1 hypegirl! My favourite part of my job is making people feel beautiful, and seeing their smiles once they see themselves in the mirror. I adore seeing people so excited to get their beauty services done, and treating themselves with some self-care. 

Whether I've serviced you before, or if you're considering me to be your new brow tech or tattoo artist, I greatly appreciate your support of my business and I hope to see your beautiful face soon! x